Sorry I have been a bit quiet lately, I seem to have a lot going on and most of it is inside my head!
I am a great believer in fate, what is for you won't go past you and all that, sometimes things happen for a reason or make you change direction. Well it would appear that now is one of those times.
There has been a change or a tightening up of criteria on one of the selling platforms that I use to sell items made under Loves a good yarn's name, as it happens most of my makes are still suitable but before this was clarified I had to consider the option of not using that platform any more and striking out alone, selling through my own website.
With my own website, I wouldn't be charged fees or commission, I can list decent stock levels, I would have full control over how my site looked, photographs, backgrounds, multiple pages, it would all be mine to control.
I can promote my own website as much as I was promoting my shop on the other site, or more. I can link it in to all social media that I use, create a brand image that is mine and mine alone.
On the other hand, I don't have the publicity/promotion budget of selling platforms, or the protection of selling under their umbrella so to speak. I have a few return customers and have built up relationships with fellow crafters in the forums, some of whom have been converted into customers might I add.
Or do I keep my shop/keep a presence while I get to grips with my website and then use it to drive customers to the website.
As I said in the title, decisions, decisions, decisions!
If anyone has an opinion either way or any advice then I would love to hear from you, in the meantime I will continue to ponder (whilst crocheting of course!)